Portfolio
Selected work.
A handful of projects across three decades. Each one taught me something the next one used.
For the deep cut, my Founder Archive reproduces the earliest sites I built, from 1995 onward, recovered from the Internet Archive.
Bone Voyage Dog Rescue
I founded Bone Voyage with money my aunt left me and one operating rule: every dollar should result in a dog finding a home. Over five years we placed thousands of street dogs from Mexico with adopters across North America.
The website was the engine. It started as a brand-new domain with no authority and no traffic. By the time we wound down operations in 2024, it had a Domain Rating in the sixties and was ranking nationally for the queries that mattered most to adopters and volunteers.
That five-year SEO arc — from invisible to authoritative on a budget that never had a paid-search line item — is the work I draw on most often when consulting today.
Ajijic.org
The relocation guide for Americans considering Mexico’s Lake Chapala region. I admin a Facebook community of more than 65,000 members, most of them retirees, and I have spent six years answering the same questions over and over.
Ajijic.org is the answer to those questions in a form people can read on their own time, before they ever email a Realtor. It’s a for-profit publishing project with a strict no-referral-fee policy: when you read what I write about a service provider, you know I’m not getting paid to say it.
adoption.com
My first internet company. I taught myself ColdFusion the same year Netscape went public and built a platform to help connect children in need of families with adoptive parents. It was sold years ago; the URL is no longer mine.
The work I learned there — how to design online tools for emotionally serious decisions, at a time when nobody had a roadmap for building on the internet — has shaped everything I’ve built since.
This is where I learned that the internet could do real things for real people. That lesson never left.
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I consult on SEO strategy, content architecture, and building publishing assets that compound over time. Building on the internet since 1995.